godrej case study
Godrej Interio, India’s leading furniture solutions brand today announced the launch of its exclusive new research study: ‘‘Visual Ergonomics” that What I mean is, what it will do in terms of actual implementation will decide the value of the logo.”, Ever since the Godrej Group was founded at Lalbaug, central Mumbai in 1887, the group had sported a traditional logo that’s common for all its business ranging from steel cupboards, soaps, hair dye, refrigerators, edible oil and furniture. . For example, colorants, which account for 18% of the overall hair BPM Case Study. Prof Swaroop Mohanty and also to the Asst. The group has now opted for a new brand identity to acquire an international appeal in global markets. The Results. In the UK, it is at least five times that size. The Deployment . The brief was to take a step towards This Case Study covers the following: About Godrej. There was a lot of uncertainty not only in the minds of the consumers but also in those of the salon owners who had to look into the safety of their clients and staff. The first-ever professional hair color & care range, specially formulated for Indian hair. Keyline Brands, which has a personal care range that complements that of Godrej (talcum powder, shaving cream, hair colour), was expected to give Godrej brands a no-fuss entry into mom-and-pop stores and supermarkets of countries like the UK. campaign (for providing the services and shoot permission) and getting them to I am super delighted that I was finally able to pamper my hair after 4 long months! The purpose of the whole exercise is to make the Godrej brand relevant and contemporary. The result: a new logo in green, blue and ruby and a new brand proposition, “Brighter Living”. Godrej Professional tied up with influencers from 7 cities (Bengaluru, Hyderabad, Goa, Ludhiana, Chandigarh, Kolkata, Chandigarh) who posted videos about their salon experiences, showcasing all the safety measures that were being taken. Through engagement with the influencers, the campaign also endeavored to showcase the hygiene measures that the salon chains have incorporated, to ensure client and employee safety. The brand launched the campaign, an extension to the Suraksha Salon Program, with the objective of helping the Indian salon industry get back on its feet and reinstate customer confidence. What are the critical success factors for their product to succeed? According to Godrej, “Since we are on a global growth path, we wish to have a new brand identity that has an international appeal. Shedding its “frumpy old lady” image (chairman Adi Godrej admitted in a 2002 press meet that a Godrej as a brand has the image of “a frumpy old lady” and is looked upon as “an industrial brand”), the 111-year-old Godrej Group now sports a logo in bright colours-green, blue and ruby-a far cry from the staid look it has donned since the Group was founded at Lalbaug, central Mumbai, in 1897. And that’s not all. Step 3 - Godrej Consumer Products Ltd. (A) Case Study Analysis. Abstract. Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. Case Studies. HOME / INSIGHTS / case studies Our Journey with our customers. Case Study - Godrej. Case Study of Godrej: Brand that Went for a Makeover to Succeed. faster. His fast moving consumer goods enterprise, Godrej Consumer Products took its first tentative step in the global business arena in October 2005, when it snapped up the Middlesex-based Keyline Brands in an Rs 130 crore deals. Increasing urbanization and evolving lifestyles, The rising market for salon services and innovative tools used in salons to strengthen the ease of use of hair care products, which in turn would boost the sales value of hair colors and other related products, Finding influencers to collaborate I was super pumped to meet my stylist and get a hair makeover done after months of being in a lockdown. Connect With Us REGISTERED OFFICE. According to an industry analyst based in Mumbai, increasingly, Indian conglomerates with global footprints are opting for monolithic brand identities that synergies group companies and create international appeal. A logo is what a logo does. To drive home the positioning, the Godrej Group is getting ready to launch an aggressive multi-media ad campaign in a week. MIS case study solution. Silver Bee Group [email protected] Login ; Signup ; Home; NEW SOLUTION; SITE STATS. Your email address will not be published. “We have also formed a FMCG Portfolio Group to leverage cross-business synergies to achieve our goal, Vision 2012, a tripling of revenues. Assess the business case for Chotukool. Through this initiative, Godrej Professional aimed to show that hair care no longer needs to be neglected and that with the right safety measures in place, clients can have an immersive salon experience.”, Intex banishes stereotypes around women and gadgets with Aqua Glam, Agency Spotlight - Bank of Baroda latches on National Sports Day to create recall, Jealous 21 banked on social media to create buzz around #FreeJeansDay, This brand wants you to take an insurance because #BecauseLifeHappens, How Untrend Like Hot Heads surpassed the average engagement for FMCG brands, Case Study: How Wakefit.co used social media to create product awareness, Case Study: How Mother Sparsh launched new range with digital campaign, WFH Diaries Leaders of Tomorrow: Ep 13 ft Arantxa Aquino, Annual fiscal budget allocated for festive marketing is pegged at INR 10 cr: Rajendra Agarwal, Donear Industries, Case Study: How Mind Wars kept TG hooked with a Live Quiz Campaign under lockdown, Case Study: How Cosplaygenie banked on Halloween to create awareness around cosplay in India, Case Study: How Marriott on Wheels gamified culinary experience using AR filter, Case Study: How Insurance Samadhan created brand awareness through a regional content approach, Case Study: How Colgate leveraged social media to drive app downloads for its online teledentistry platform, Case Study: How Doritos tapped 1K influencers to amplify #BlameItOnCrunch campaign, Case study: How Center fresh’s association with Bandish Bandits helped the brand reach the youth, Case Study: How Budweiser’s UGC campaign garnered 100mn+ impressions, Beyond Lockdown: How BookMyShow uses social media to inspire consumer confidence for stepping out, VMLY&R & The Glitch: Stepping inside a love story spanning over 3.5 years, #SSIPLWatch Cricketing teams or mini publishers? * To find out the major drawbacks of training and development programs in Godrej. The search of SD-WAN. All these were reposted on the brand’s handles on Instagram and Facebook. The aim, as stated by the Group then, was to earn at least 50% of its revenues from businesses outside India by 2010. I had a great time at the salon and my hair feels amazing now! #GodrejProfessional #Hairforyou #BackToGoodHairDays #SalonSuraksha #GPCares #Unlock1 #PostLockdown #SalonSafety #GoodHairDays #HairCare #HairColour #SalonServices #Hair #Safety #Hair #Stylist, A post shared by Godrej Professional (@godrejprofessional) on Jun 10, 2020 at 11:25pm PDT, Commenting on the campaign Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said, “Godrej Professional always endeavors to support the Indian salon industry and with the imposition of the lockdown, the beauty establishments suffered from no business. Top Network Challenges. But why is the Group looking to the West? HEAD OFFICE . #SSIPLWatch IPL Teams YouTube strategy: Can storytelling make up for in-stadium entertainment? For starters, the group has set up a strategic marketing group to manage the Godrej brand as one entity. 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