content curation strategy
With clear goals, a defined audience, and the value-first approach, you’ll be curating irresistible content in no time. Companies that include curation in their content marketing strategy should observe the three golden rules that successful curators tend to follow. This means they don’t have sufficient workforce inhouse to build relevant content consistently. You probably see a lot of people curating content every day – on Twitter, in newsletters, in listicle-style posts. Good curation includes gathering information from credible sources and adding something new to it to make it interesting and worth sharing. Let’s be honest, creating high-quality content takes a lot of time and dedication. So, content curation it is. Christina Newberry November 23, 2020. In fact, your eyes would likely glaze right past these posts in your feed. I understand the value of scheduling as soon as something goes live – you want to be the first to share it. Also, let people share their suggestions – you’ll be surprised what you can learn from this. For example, don’t ask ‘do you like wine?’ Ask, instead, ‘what kind of wine do you like most?’. Are there any methods or tools that you use that we’ve missed in this post? An important best practice for curating is making sure you are ethically sharing said content. Someone wise once said ‘less is more’ and those words are very true. Another bonus is that you’re likely to get more engagement if you’ve got a variety of content on offer. One of the ways to find undiscovered content is through the use of Twitter feed – RSS. Consider adding some commentary or personal experience to the content. On the other side of the spectrum, Larry Kim has built a massive audience through curation and his own humorous, emoticon-rich spin on the concept. The site has an ‘Expert’ section where it curates content from experts and influencers from which leaders are happy to learn. You have to know if the content you are finding and sharing is actually doing something good for your brand. Share great content and add your unique voice to it. Want to curate tips, ideas, and insight from some of the best in the content marketing industry? You want to attract new people and grow your audience. In sharing content that you have curated, you must make the content unique and attractive to users. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Think about how many times you see marketers auto-post from RSS feeds or auto-schedule content from their own feeds: These tweets aren’t exactly compelling, right? Give people something new. What would you think of the content you’re sharing both as a reader and as the original creator? This helps you come up with new ideas for creating original content. Having all this information is important because if you share something with your audience, you are showing your support for it. When you are sharing someone else’s content there is an ethical way to do it and that’s the way you should always go. Want to go further? As such, brands must increase the amount of engaging content to retain the attention of their audience in 2020. Does your source have some sense of credibility with its own audience? Some examples of 10-20% content locations for marketing-industry content that I use include: Your own industry probably has its own similar sources. Key Components for Making Captivating Content, The Ultimate Blog Promotion Guide – Teach an Old Blog New Tricks, The Do’s and Don’ts of Blog Conversion Rate Optimization, The Ultimate Toolbox for a Content Marketing Manager, Video Content Marketing: How to Repurpose Video Content, The Art of Being Interesting on Social Media, Social Signals and Backlinks – A Match Made in SEO Heaven, How to Reach Out to the Right Micro-Influencers for Your Small Business, Rise through the Ranks: A Guide on How to Get Followers on Facebook, 7 Content Curation Tools for 2021…Because We’re Already Over 2020, How to Use Curated Content to Boost Your Social Media Profiles, How to Upgrade Your Social Media Marketing Strategy as a Social Curator, 8 Content Curation Strategies You Need To Know in 2020, Content curation for social media: the ultimate guide for 2020.
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